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Hospitality, Travel & Creative Program ►Photography Entrepreneur Certificate Program (with Adobe Photoshop CC*)


Mentor Supported



This training program combines a three course training track:

  • Adobe Photoshop CC
  • Professional Photography
  • Start Your Own Business

Prerequisite(s): None. Please note this is not a program that includes submission of photographs for evaluation by the mentor.

Photography is becoming an increasingly popular and exciting profession. These days, almost anyone can take stunning photographs after having learned the right techniques and gaining editing know-how. Our Photographer Entrepreneur Program will also teach you how to create the business you want.


The Job Outlook

Employment of photographers is projected to grow 4 percent from 2012 to 2022, slower than the average for all occupations. Working conditions for photographers vary considerably depending on their specialty. Some travel for photoshoots; others work in
their own studios. Still others work in laboratories and use microscopes to photograph
subjects.


Description


Adobe Photoshop CC 

Our Adobe Photoshop CC course is perfect for Photoshop newcomers and for advanced learners who are upgrading from an earlier version of the software program. We will begin by learning to set up the software and how to import image files from a variety of sources. We will cover the most important features of Photoshop CC including retouching and repairing damaged photos, enhancing your digital images, and adding custom 3-D effects. Students will also learn how to edit images for the web, create an online photo gallery, and incorporate graphics into desktop publishing programs. We will also explore color management, using various palettes, compositing, using layers, applying gradients, setting type, and working with filters.

You will have 4 weeks to complete Adobe Photoshop CC from date of your enrollment.

This portion of the program is Instructor led.

* This course does not come with the actual Adobe Photoshop CC program. Adobe Photoshop is NOT included in this course. Students will need to have their own copy of this software installed on their computer.


Professional Photography

This Professional Photography course reflects a comprehensive mix of scholarly and practical information. It covers every aspect of photography, from capture through to output, both digital and analogue. There is an emphasis on explaining the 'how to' of photography, but also includes in-depth coverage of the fundamental principles that govern the art, such as how light behaves, optics, and the shutter. This course ensures that the student comes away with not only a good grasp of photographic technique, but also an in-depth understanding of the fundamentals that will help them to better understand how great photography is made. As such, it functions both as an excellent course for students of photography, and a great primer and reference for amateur enthusiasts.

The field of digital photography is steadily becoming an increasingly popular and exciting hobby and profession. These days, just about anyone can take beautiful photographs after having learned the right techniques and gaining a solid editing know-how. This Professional Photography course also covers some of the basics of using Photoshop & how to start a home-based photography business.

Prerequisite(s): None


Start Your Own Business
Have you ever eaten a Mrs. Fields cookie? Used an Apple computer? Listened to a hip-hop CD? Entrepreneurs brought these products to your world. People that start their own businesses and work for themselves are called entrepreneurs. For an entrepreneur the sky is the limit as far as earnings are concerned. An entrepreneur is someone who's recognized an opportunity to start a business that other people may not have noticed -- and jumps at it skillfully. Entrepreneurs can shape and create an opportunity where others see little or nothing -- or see it too early or too late.

This “Start Your Own Business” class will help you create the business you want. Throughout this course you will be working on your business plan and creating a quick comprehensive overview of the elements you want in your new business.

Prerequisite: None

Objectives

Adobe Photoshop CC

After completing this course, you should be able to:

  • Apply various editing tools and set up a workspace with Photoshop CC
  • Define how to manipulate image size and resolution
  • Experiment with colors and textures to enhance your images
  • Apply layer styles and filters to add creative touches your photos

Professional Photography

After completing this course, you should be able to:

  • Comprehend the basic principles of photography
  • Identify the steps involved in processing photographs
  • Identify digital photography techniques
  • Comprehend the professional photography career
  • Define techniques for successfully starting a photography business


Start Your Own Business

After completing this course, you should be able to:

  • Comprehend entrepreneurship and opportunity
  • Identify the steps for developing a business plan and marketing strategy
  • Identify methods for managing costs and forming a financing strategy
  • Comprehend commercial law and the importance of contracts
  • Identify strategies for growing your business and eventually selling it

Overview


Adobe Photoshop CC

24 hours (Instructor Led)


Our Adobe Photoshop CC course is perfect for Photoshop newcomers and for advanced learners who are upgrading from an earlier version of the software program. We will begin by learning to set up the software and how to import image files from a variety of sources. We will cover the most important features of Photoshop CC including retouching and repairing damaged photos, enhancing your digital images, and adding custom 3-D effects. Students will also learn how to edit images for the web, create an online photo gallery, and incorporate graphics into desktop publishing programs. We will also explore color management, using various palettes, compositing, using layers, applying gradients, setting type, and working with filters.

After completing this course, you should be able to:

  • Apply various editing tools and set up a workspace with Photoshop CC
  • Define how to manipulate image size and resolution
  • Experiment with colors and textures to enhance your images
  • Apply layer styles and filters to add creative touches your photos

Professional Photography

225 Hours


This Professional Photography course reflects a comprehensive mix of scholarly and practical information. It covers every aspect of photography, from capture through to output, both digital and analogue. There is an emphasis on explaining the 'how to' of photography, but also includes in-depth coverage of the fundamental principles that govern the art, such as how light behaves, optics, and the shutter. This course ensures that the student comes away with not only a good grasp of photographic technique, but also an in-depth understanding of the fundamentals that will help them to better understand how great photography is made. As such, it functions both as an excellent course for students of photography, and a great primer and reference for amateur enthusiasts.

After completing this course, you should be able to:

  • Identify the basic principles of photography
  • List the steps involved in processing photographs
  • Recall digital photography techniques
  • Recognize the basics of establishing depth of field, perspective and lighting
  • Define techniques for improving your photographs

NOTE: Adobe Photoshop is NOT included in this course. Students will need to have their own copy of this software installed on their computer.


Start Your Own Business

225 Hours


Have you ever eaten a Mrs. Fields cookie? Used an Apple computer? Listened to a hip-hop CD? Entrepreneurs brought these products to your world. People that start their own businesses and work for themselves are called entrepreneurs. For an entrepreneur the sky is the limit as far as earnings and potential success. An entrepreneur is someone who has recognized an opportunity to start a business that other people may not have noticed. Entrepreneurs can shape and create an opportunity where others see little or nothing -- or see it too early or too late. Our Start Your Own Business class will help you create the business you want. Throughout this course you will be working on your business plan and creating a quick comprehensive overview of the elements you want in your new business.


After completing this course, you should be able to

  • Define entrepreneurship
  • Recall the steps for developing a business plan
  • Identify methods for forming a financing strategy
  • Recognize the fundamentals of commercial law
  • Distinguish between potential strategies for growing your business



Adobe Photoshop CC Module 1

Color and Picture Management

In the first module, we will begin by introducing students to the basic operations of Photoshop Creative Cloud, including working with images and color management, starting the program on various operating systems (PC and Mac), creating a workspace, using Adobe Bridge, and the Camera Raw plug in. Next we move onto how to choose and customize Photoshop workspaces and how to accomplish editing through the use of panels. We also examine how to use the all-inclusive features of the Preset Manager.

  • Color Management
  • Creating Files
  • Bridge
  • Camera Raw
  • Workspaces
  • Panels & Presets

Adobe Photoshop CC Module 2

Layer Essentials

In the second module, students are introduced to more advanced editing features, beginning with several topics that include cropping images, creating and merging layers, and making and manipulating selections. Next, we move onto how to use color in Photoshop. There are different panels and tools that are used for manipulating color. The last topic of module two focuses on how to properly make adjustments to your images. For example, you can apply a photo filter adjustment, use a Histogram panel, or merge and delete adjustment layers.

  • Pixel Basics
  • Layer Essentials
  • Selections & Masks
  • History
  • Using Color
  • Adjustments

Adobe Photoshop CC Module 3

Combining and Editing Images

In module three students will how to use image editing tools and designs. They are introduced to the Clipboard feature, how to create Smart Objects, how to paint, retouch, and refocus images, as well as how to apply an array of fun filters to pictures. Once students finish learning to use layers they will quickly and easily apply enhancements to their images using Photoshop’s more than 100 filters, including artistic effects, texture effects, and distortions.

  • Combining Images
  • Painting
  • Retouching
  • Refocusing
  • More Layer Essentials
  • Filters

Adobe Photoshop CC Module 4

Type, Vector Drawings, Preferences, and Layer Styles

In the last module of the course, students will learn how to create editable type, then style and format it using a wide assortment of character and paragraph controls. Next we examine Photoshop’s Actions – tools that automate repetitive tasks by automatically applying sequences of commands to many image files. The last several topics in the module revolve around preparing your finished images for saving, printing and display in various formats.

  • Type
  • Layer Styles
  • Vector Drawing
  • Actions
  • Preferences
  • Print & Export

Professional Photography Module 1

Camera Basics

  • Basic Purchases
  • Digital Camera Types
  • Point-and-Shoot Buying Guide
  • Mirrorless Camera Buying Guide
  • DSLR Camera Body Buying Guide

Professional Photography Module 2

Equipment Purchasing

  • Lens Buying Guide
  • Flash Buying Guide
  • Wireless Flash Trigger Buying Guide
  • Studio Lighting
  • Tripod and Monopod

Professional Photography Module 3

Improve Your Photo Instantly

  • Differences Between Camera Modes
  • Choosing Your Subject
  • Choosing Foregrounds and Backgrounds
  • Nature Ideas
  • Portrait Ideas

Professional Photography Module 4

Settings and Finishes

  • How to Choose the Best White Balance
  • Using Reflectors
  • Aperture and Shutter Speed
  • Creative Techniques
  • Easy Photo Fixe

Professional Photography Module 5

Tips to Better Portraits

  • Poring Over the Picture
  • Camera Settings and Lens Selection
  • Posing, Rapport, and Problem Solving
  • Quality and Direction of Natural Light
  • Working with Existing Indoor Lighting

Professional Photography Module 6

Lighting and Portrait Scenarios

  • Deciding on Types of Lighting
  • Scenarios and Modifiers
  • Bringing it All Together
  • Studying Portraits
  • Establishing Depth of Field, Perspective, and Lighting

Start Your Own Business Module 1

Entrepreneurial Pathways

  • Defining Entrepreneurship
  • What Entrepreneurs Do
  • Finding & Evaluating Opportunity
  • Examining Profits
  • Creating Business from Opportunity
  • Creating a Feasibility Analysis
  • Developing a Business Model
  • Defining Your Business
  • Analyzing Your Competitive Advantage
  • Viability Testing
  • Valuing a Business

Start Your Own Business Module 2

Integrated Marketing

  • Exploring Your Market
  • Marketing vs. Selling
  • Market Research
  • Market Segments
  • Positioning Your Product or Service
  • Developing Your Marketing Plan
  • Marketing Mix
  • Pricing Your Products
  • Breakeven Analysis
  • Smart Selling
  • Effective Customer Service
  • Principles of Selling
  • Successful Sales Calls
  • Customer Relationship Management

Start Your Own Business Module 3

Cost Analysis

  • Understanding & Managing Costs
  • Identify Required Investment
  • Analyze Fixed Operating Costs
  • Calculate Gross Profit
  • Financial Record Keeping
  • Financial Statements
  • Income Statements
  • Examining a Balance Sheet
  • Financial Ratio Analysis
  • Calculating Return on Investment
  • Same-Size Analysis
  • Quick, Current & Debt Ratios

Start Your Own Business Module 4

Financing Strategy

  • Cash Flow Management
  • Cash vs. Profits
  • Cash Flow Statement
  • Cash Budget
  • Taxes
  • Filing Tax Returns
  • Financing Preferences
  • Types of Business Financing
  • Debt vs. Equity Financing
  • Identifying Sources of Capital
  • Stocks & Bonds as Investments

Start Your Own Business Module 5

Operating For Success

  • Addressing Legal Issues
  • Managing Risk
  • Business Legal Structures
  • Contracts
  • Commercial Law
  • Intellectual Property
  • Protecting Tangible Assets
  • Operations in a Business
  • Production-Distribution Chain
  • Supply Chain Management
  • Managing Suppliers
  • Managing Inventory
  • Facilities Location & Design

Start Your Own Business Module 6

Growing Your Business

  • Management
  • 10 Basic Tasks Handled by Managers
  • Leadership Styles
  • Organizational Cultures
  • Organizational Structure
  • Human Resources Management
  • Ethical Leadership
  • Incorporating Social Responsibility
  • Ethical Practices
  • Growing Your Business
  • Franchising
  • Licensing
  • Cashing in Your Brand
  • Methods for Valuing a Business

Materials Included:

  • Entrepreneurship: Starting and Operating a Small Business by Steve Mariotti & Caroline Glackin

System Requirements:

Internet Connection

  • Broadband or High-Speed - DSL, Cable, and Wireless Connections

*Dial-Up internet connections will result in a diminished online experience. Classroom pages may load slowly and viewing large audio and video files may not be possible.


Hardware Requirements

  • Processor - 2GHz Processor or Higher
  • Memory - 1 GB RAM Minimum Recommended

*While our courses are accessible through multiple mobile learning platforms, some courses may include a CD or DVD with the Textbook, so you may need access to a computer with CD-ROM or DVD Drive.


PC Software Requirements

  • Operating Systems - Windows Vista, Windows 7, Windows 8 or 8.1
  • Microsoft Office 2007, 2010 or 2013 or a Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
  • Internet Browsers - Google Chrome is highly recommended
    • Cookies MUST be enabled
    • Pop-ups MUST be allowed (Pop-up Blocker disabled)
  • Kindle Reader App is needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.)
  • PowerPoint Viewer (if you do not have PowerPoint)
  • Adobe PDF Reader
  • QuickTime, Windows Media Player &/or Real Playe

MAC Software Requirements

  • Operating Systems - Mac OS x 10 or higher with Windows
  • Mac office programs or a Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
  • Internet Browsers- Google Chrome is highly recommended
    • Cookies MUST be enabled
    • Pop-ups MUST be allowed (Pop-up Blocker disabled)
  • Kindle Reader App is needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.)
  • PowerPoint Viewer (if you do not have PowerPoint)
  • Adobe PDF Reader
  • Apple QuickTime Media Player
  • If your course has a CD-ROM or DVD included, you may need to have Microsoft Window Operating Systems over Bootcamp (Bootcamp is a free download from Apple's website) or Windows setup with Parallels.


**Outlines are subject to change, as courses and materials are updated.**

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