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Hospitality, Travel & Creative Program ►Photography Entrepreneur Certificate Program




This training program combines a two course training track:

  • Professional Photography
  • Start Your Own Business

Prerequisite(s): None. Please note this is not a program that includes submission of photographs for evaluation by the mentor.

Photography is becoming an increasingly popular and exciting profession. These days, almost anyone can take stunning photographs after having learned the right techniques and gaining editing know-how. Our Photographer Entrepreneur Program will also teach you how to create the business you want.


The Job Outlook

Employment of photographers is projected to grow 4 percent from 2012 to 2022, slower than the average for all occupations. Working conditions for photographers vary considerably depending on their specialty. Some travel for photoshoots; others work in their own studios. Still others work in laboratories and use microscopes to photograph subjects.


Description


Professional Photography


This Professional Photography course reflects a comprehensive mix of scholarly and practical information. It covers every aspect of photography, from capture through to output, both digital and analogue. There is an emphasis on explaining the 'how to' of
photography, but also includes in-depth coverage of the fundamental principles that govern the art, such as how light behaves, optics, and the shutter. This course ensures that the student comes away with not only a good grasp of photographic technique, but also an in-depth understanding of the fundamentals that will help them to better understand how great photography is made. As such, it functions both as an excellent course for students of photography, and a great primer and reference for amateur enthusiasts.


The field of digital photography is steadily becoming an increasingly popular and exciting hobby and profession. These days, just about anyone can take beautiful photographs after having learned the right techniques and gaining a solid editing know-how. This Professional Photography course also covers some of the basics of using Photoshop & how to start a home-based photography business.

Prerequisite(s): None


Start Your Own Business


Have you ever eaten a Mrs. Fields cookie? Used an Apple computer? Listened to a hip-hop CD? Entrepreneurs brought these products to your world. People that start their own businesses and work for themselves are called entrepreneurs. For an entrepreneur the sky is the limit as far as earnings are concerned. An entrepreneur is someone who’s recognized an opportunity to start a business that other people may not have noticed — and jumps at it skillfully. Entrepreneurs can shape and create an opportunity where others see little or nothing — or see it too early or too late.

This “Start Your Own Business” class will help you create the business you want. Throughout this course you will be working on your business plan and creating a quick comprehensive overview of the elements you want in your new business.


Prerequisite: None


Objectives

Professional Photography

After completing this course, you should be able to:

  • Comprehend the basic principles of photography
  • Identify the steps involved in processing photographs
  • Identify digital photography techniques
  • Comprehend the professional photography career
  • Define techniques for successfully starting a photography business

Start Your Own Business

After completing this course, you should be able to:

  • Comprehend entrepreneurship and opportunity
  • Identify the steps for developing a business plan and marketing strategy
  • Identify methods for managing costs and forming a financing strategy
  • Comprehend commercial law and the importance of contracts
  • Identify strategies for growing your business and eventually selling it


Professional Photography
225 Hours

Overview

This Professional Photography course reflects a comprehensive mix of scholarly and practical information. It covers every aspect of photography, from capture through to output, both digital and analogue. There is an emphasis on explaining the 'how to' of photography, but also includes in-depth coverage of the fundamental principles that govern the art, such as how light behaves, optics, and the shutter. This course ensures that the student comes away with not only a good grasp of photographic technique, but also an in-depth understanding of the fundamentals that will help them to better understand how great photography is made. As such, it functions both as an excellent course for students of photography, and a great primer and reference for amateur enthusiasts.


After completing this course, you should be able to:

  • Identify the basic principles of photography
  • List the steps involved in processing photographs
  • Recall digital photography techniques
  • Recognize the basics of establishing depth of field, perspective and lighting
  • Define techniques for improving your photographs

NOTE: Adobe Photoshop is NOT included in this course. Students will need to have their own copy of this software installed on their computer.


Start Your Own Business

225 Hours


Have you ever eaten a Mrs. Fields cookie? Used an Apple computer? Listened to a hip-hop CD? Entrepreneurs brought these products to your world. People that start their own businesses and work for themselves are called entrepreneurs. For an entrepreneur the sky is the limit as far as earnings and potential success. An entrepreneur is someone who has recognized an opportunity to start a business that other people may not have noticed. Entrepreneurs can shape and create an opportunity where others see little or nothing -- or see it too early or too late. Our Start Your Own Business class will help you create the business you want. Throughout this course you will be working on your business plan and creating a quick comprehensive overview of the elements you want in your new business


After completing this course, you should be able to:

  • Define entrepreneurship
  • Recall the steps for developing a business plan
  • Identify methods for forming a financing strategy
  • Recognize the fundamentals of commercial law
  • Distinguish between potential strategies for growing your business


Professional Photography Module 1

Introduction to Photography

  • Eyes, Brains, Lights, and Images
  • How Your Eyes See
  • Transmitting Color to the Brain
  • How to Learn Photography
  • Camera Basics
  • Shooting in Auto Mode
  • Shutter Speed and Status
  • Using Scene Modes
  • Snapshots

Professional Photography Module 2

Camera Anatomy

  • Point & Shoot and SLRs Revisited
  • Camera Parts
  • Configuring Your Camera
  • Camera Care and Maintenance
  • Media Cards
  • Storage Options
  • Image Transfers
  • Choosing a Computer
  • Monitors & Software
  • Importing Images

Professional Photography Module 3

Exposure Basics

  • How an Image Sensor Works
  • Color Theory
  • Turning Data into an Image
  • Gamma Correction
  • Image Processing
  • JPEG Compressions
  • Stops
  • Exposure Control Mechanisms
  • ISO & Noise

Professional Photography Module 4

Program Mode and Advanced Exposure

  • How Autofocus Works
  • White Balance
  • Drive Mode
  • Stabilization & Shutter Speed
  • Exposure Compensation
  • Controlling Exposure with Your Light Meter
  • In-Camera Histograms
  • Bracketing

Professional Photography Module 5

Photo Composition and Lighting

  • Finding a Subject
  • Photography as Abstraction
  • Building a Shot
  • Composition
  • Controlling Available Light
  • Broad and Narrow Lighting
  • Flash Photography
  • Using Flash in Low Light
  • External Flash

Professional Photography Module 6

Raw and Special Shooting

  • Why Use Raw?
  • The Downsides of Raw
  • Black & White
  • Stable Shooting
  • Landscape
  • Macro
  • Shooting Concerts & Performances
  • Shooting Events, Sports Functions, & Night Shots
  • Using Filters

Professional Photography Module 7

Workflow and Editing

  • Adobe Photoshop Lightroom
  • Importing & Sorting Images
  • IPTC Metadata
  • Keywording
  • Geotagging
  • Editing Order
  • Preparing Lightroom
  • Cropping
  • Nondestructive Editing
  • Correcting Geometric Distortion & Perspective

Professional Photography Module 8

Correcting Tone and Color

  • Editing & Correcting Tone
  • Auto Adjustment
  • Curves
  • Adjusting & Fixing White Balance in a Raw File
  • Saturation and Vibrance
  • Copying Your Edits from One Image to Another

Professional Photography Module 9

Selective Editing and Masks and Adjustment Layers

  • Masking in Photoshop
  • Basic Masking with the Quick Selection Tool
  • Working with Virtual Copies
  • Masking Complex Edges
  • Levels
  • Adjustment Layers

Professional Photography Module 10

Layers, Retouching, and Special Effects

  • B&W Controls
  • Sepia Toning
  • Split Toning
  • Black & White Plug-Ins
  • Low Contrast Images
  • Layers
  • Brushes and Stamps
  • Applied Editing Techniques
  • Noise

Professional Photography Module 11

Panoramas and Output

  • Stitching Panoramas
  • Correcting Stitching Panoramas
  • HDR Panoramas
  • Resizing
  • Sharpening
  • Web and Email Output
  • Outputting Electronic Files
  • Printing

Start Your Own Business Module 1

Entrepreneurial Pathways

  • Defining Entrepreneurship
  • What Entrepreneurs Do
  • Finding & Evaluating Opportunity
  • Examining Profits
  • Creating Business from Opportunity
  • Creating a Feasibility Analysis
  • Developing a Business Plan
  • Defining Your Business
  • Analyzing Your Competitive Advantage
  • Viability Testing
  • Valuing a Business”

Start Your Own Business Module 2

Integrated Marketing

  • Exploring Your Market
  • Marketing vs. Selling
  • Market Research
  • Market Segments
  • Positioning Your Product or Service
  • Developing Your Marketing Plan
  • Marketing Mix
  • Pricing Your Products
  • Breakeven Analysis
  • Smart Selling
  • Effective Customer Service
  • Principles of Selling
  • Successful Sales Calls
  • Customer Relationship Management

Start Your Own Business Module 3

Cost Analysis

  • Understanding & Managing Costs
  • Identify Required Investment
  • Analyze Fixed Operating Costs
  • Calculate Gross Profit
  • Financial Record Keeping
  • Financial Statements
  • Income Statements
  • Examining a Balance Sheet
  • Financial Ratio Analysis
  • Calculating Return on Investment
  • Same-Size Analysis
  • Quick, Current & Debt Ratios

Start Your Own Business Module 4

Financing Strategy

  • Cash Flow Management
  • Cash vs. Profits
  • Cash Flow Statement
  • Cash Budget
  • Taxes
  • Filing Tax Returns
  • Financing Preferences
  • Types of Business Financing
  • Debt vs. Equity Financing
  • Identifying Sources of Capital
  • Stocks & Bonds as Investments

Start Your Own Business Module 5

Operating For Success

  • Addressing Legal Issues
  • Managing Risk
  • Business Legal Structures
  • Contracts
  • Commercial Law
  • Intellectual Property
  • Protecting Tangible Assets
  • Operations in a Business
  • Production-Distribution Chain
  • Supply Chain Management
  • Managing Suppliers
  • Managing Inventory
  • Facilities Location & Design

Start Your Own Business Module 6

Growing Your Business

  • Management
  • 10 Basic Tasks Handled by Managers
  • Leadership Styles
  • Organizational Cultures
  • Organizational Structure
  • Human Resources Management
  • Ethical Leadership
  • Incorporating Social Responsibility
  • Ethical Practices
  • Growing Your Business
  • Franchising
  • Licensing
  • Cashing in Your Brand
  • Methods for Valuing a Business”

**Outlines are subject to change, as courses and materials are updated.**

Materials Included:


  • Entrepreneurship: Starting and Operating a Small Business by Steve Mariotti & Caroline Glackin
  • All materials are included in this course.


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