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Hospitality, Travel & Creative Program ►Event Planning & Banquet Management Certificate Program




This training program combines a two course training track:

  • Event Planning & Management
  • Dining Room & Banquet Management

Event planners need professional caliber information that explains everything from how to decorate, to the use of technology, and everything in between. In this course you will learn that information and much more. It is through planned events that we remember our shared history, our friends, family, and community. We include information on greener events, corporate social responsibility, international best practices, and the expanding event field. You will also learn how technology, including the use of social media, may be harnessed to improve the financial, environmental, and other strategic outcomes of a special event.


The Job Outlook

Employment of meeting, convention, and event planners is expected to grow 44 percent from 2010 to 2020, much faster than the average for all occupations. As businesses and organizations become increasingly international, meetings and conventions are expected to become even more important. For many of these organizations, meetings are the only time they can bring their members together. Despite the spread of online communication, face-to-face interaction is irreplaceable. In addition, industries and businesses increasingly recognize the value of hiring professional meeting planners who can deliver top-notch meetings at the best available price.


Event Planning & Management 270 Hours


After completing this course, you should be able to:

  • Define the principles of event leadership
  • Identify the steps for planning an event budget, solving problems, and making critical decisions
  • Identify the requirements for working with vendors, securing a space, and marketing the event
  • Identify legal considerations and guidelines for writing event contracts
  • Identify the steps for starting your own event planning business

Dining Room & Banquet Management 180 Hours

This Dining Room & Banquet Management course is ideal for a student that wants to move into hospitality management. Its emphasis is on the service aspects of a business that will distinguish an outstanding dining experience. The course includes the history of dining room and banquet service, the proper techniques of service, sanitation requirements, and important merchandising concepts. In addition, information about reservations, priority seating, and reservations systems is also included.


After completing this course, you should be able to:

  • Define principles for dining service, sanitation, and presentation
  • Identify guidelines and various styles of serving
  • Recall training and managing needs of service personnel
  • Identify the steps for managing the dining experience for guests
  • List the principles for banquet business management


Event Planning & Management Module 1

Event Leadership

  • Anthropological & Sociological Origins
  • Global Business
  • The Event Leadership Profession
  • Demographic Changes
  • Career Opportunities
  • The 5 Phases of Event Leadership
  • A Blueprint for Your Event
  • Comprehensive Needs Assessment
  • Good Communication
  • Corporate Social Responsibility (CRS)
  • Developing & Implementing the Event
  • Research the Event
  • Design a Program
  • Develop a Theme
  • Manage the Timeline

Event Planning & Management Module 2

Event Administration

  • Identify Leadership Characteristics
  • Make Critical Decisions
  • Solve Problems
  • Human Resource Management
  • Recruiting Staff & Volunteers
  • Effective Organizational Charts
  • Financial Administration
  • Maintain Event Records
  • Forecast Projected Revenues
  • Identify Sustainable Funding
  • Plan an Event Budget
  • Greener Events
  • Reduce Your Carbon Footprint
  • Minimize Waste
  • Implement Energy Efficiency
  • Market Your Greener Event

Event Planning & Management Module 3

Event Coordination & Marketing

  • Managing Vendor Contracts
  • Coordinate Catering Operations
  • Conduct & Analyze Site Inspections
  • On-Site Event Production
  • Integrate New Technologies
  • Event Contingency Plans
  • Registration Operations
  • Lighting, Sound, and Video
  • Event Leader as Producer
  • Advertising & Public Relations
  • Promotions & Sponsorships
  • The 5 Ps of Event Marketing
  • Promote Fairs & Festivals
  • Online Marketing
  • Using Social media

Event Planning & Management Module 4

Legal, Ethical, Risk Management & Technology

  • Legal Event Documents
  • Control Liabilities
  • Risk Management Procedures
  • Inclusiveness, Morality & Ethics
  • Comply with ADA
  • Avoid Ethical Problems
  • Corporate Social Responsibility (CSR)
  • Measure the Social Responsibility Index
  • Technology & Event Planning
  • Using Mobile Technology
  • 360-degree Event Experience
  • Building Your Resume
  • Career Advancement
  • The New Best Practices
  • New Frontiers in Planning Events

Event Planning & Management Module 5

Corporate Events

  • What is a Corporate Event?
  • The Future of Corporate Events
  • Types of Venues
  • Anatomy of a Venue
  • Types of Staging
  • Choosing the Best Stage for Your Event
  • Types of Seating
  • Choosing the Best Seating for Your Event
  • Introduction to Rigging
  • Rigging Equipment
  • Introduction to Lighting
  • Elements of Lighting

Event Planning & Management Module 6

Audio, Video & Design

  • Video Basics
  • Video Cameras & Controls
  • Introduction to Audio
  • Understanding the Sound System
  • Types of Speakers & Presenters
  • Presentation Management
  • The Value of Rehearsals
  • Design Teams & Processes
  • The Proposal Response Process
  • Designing from the Ground Up
  • Drafting Software
  • Venue Floor Plans
  • The Fire Marshal’s Approval

Event Planning & Management Module 7

Developing & Presenting the Design

  • The Fundamentals of Design
  • Developing a Design Palette
  • Scenic Design
  • Design Approaches
  • Environment Design
  • Providing Atmosphere
  • Scenic Materials & Construction
  • Scenic Specialty Items
  • Dealing with Transportation
  • Presenting Your Design
  • Effective Presentation Methods
  • Ordering Your Presentation

Event Planning & Management Module 8

Start Your Own Event Planning Business

  • The Event Planning Industry
  • Who Hires Event Planners
  • Conducting Market Research
  • Building Your Business Foundation
  • Finding Your Niche
  • Creating a Map for Success
  • A Day in the Life
  • Developing Design Ideas
  • Getting Started
  • Choosing a Business Location
  • Financing Your Business
  • Buying Equipment & Inventory
  • Fundamentals of Hiring Employees
  • Paying Employees
  • Marketing Your Business
  • Managing Your Finances
  • Keeping Your Business Healthy

Dining Room & Banquet Management Module 1

Principles of Remarkable Service

  • Hospitality
  • Service
  • Combining Hospitality and Service Skills
  • Personal Qualities of a Server
  • Styles of Service
  • History of Table Service
  • Dining Room Brigade
  • House Style
  • Restaurant Types

Dining Room & Banquet Management Module 2

Preparing and Maintaining the Dining Room

  • Cleanliness
  • Preparing Serviceware
  • Food Safety
  • Personal Safety
  • Fire Safety
  • Arranging Tables and Chairs
  • Preparing Wares for Service
  • Setting the Table
  • Ambience
  • Personal Mise en Place

Dining Room & Banquet Management Module 3

Reservations, Waiting Lists and Serving Guests

  • Special Requests
  • Waiting Lists
  • Soft Skills
  • Steps of Service
  • Table Maintenance
  • Check Presentation and Payment
  • Resetting the Table
  • Handling Complaints

Dining Room & Banquet Management Module 4

Beverage and Wine Service

  • Water
  • Cocktails
  • Spirits 101
  • Beer
  • Responsible Beverage Service
  • Coffee and Tea
  • Styles of Wine
  • Wine Labels
  • The Wine Menu
  • Taking the Wine Order

Dining Room & Banquet Management Module 5

Banquet Service and Remarkable Interactions

  • Banquets and Special Events
  • Arranging the Room and Tables
  • Styles of Banquet Service
  • Why Focus on the Guest?
  • Creating a Service-Oriented Organizational Culture
  • Training
  • Motivating
  • Leading

Dining Room & Banquet Management Module 6

Planning for Banquets

  • Banquets in Medieval and Renaissance Europe
  • Banquets in the 1700s and 1800s
  • Banquets in the Victorian and Edwardian Eras
  • Today’s Banquets
  • Creating a Timeline and List of Priorities
  • Rental vs. Ownership
  • Tents, Bars, Tables and Chairs
  • Serviceware
  • Tableware

Dining Room & Banquet Management Module 7

Service Styles and Techniques for Banquets

  • Setting the Banquet Cover
  • Setting Buffet Tables
  • Pantry
  • Staging/Plating Area
  • Dish and Linen Drop-off
  • Styles of Service
  • Carrying Plates
  • Serving from Platters and Trays

Dining Room & Banquet Management Module 8

Service for Banquets

  • Reception or Cocktail Hour
  • Coordinating Seated Service and Buffet
  • Sequence of Service
  • Table Maintenance
  • Theme Buffets
  • Weddings
  • Bar/Bat Mitzvahs
  • Business Lunch
  • Fundraising Dinner

Dining Room & Banquet Management Module 9

Beverages and Special Events

  • Beer and Wine
  • Types of Bars
  • Bar Service
  • Emergency Kit
  • Issues with Rented Items
  • Flipping the Room
  • Managing Ancillaries
  • Guest Issues and Comfort

Certification:


Upon successful completion of our Event Planning and Management course, students will be prepared for an entry-level job in the Event Planning industry and to sit for the NCCB national certification exam to become a Certified Event Planning Specialist (CEPS).


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